Combine Your Christmas
Cards with a New Year Enticement
Sending Christmas cards to your customers is an excellent way of thanking
them for their business during the previous year, and of showing that you're
keeping them in mind.
With a little thought, your cards can become
an effective way of enticing further sales in the new year, especially in
January. Below are some of the methods we have used for customers' Christmas
cards in previous years; see
if any of them could be used on your Christmas
cards this year.
Return for recycling
This is the simplest idea: suggest in the card
or on the back that they return it to your shop or premises for recycling.
Offer an incentive in return, such as a discount or money off in your sale.
(It is always a good idea to specify a minimum spend if you do this).
Our machines can perforate your cards rather
than just creasing (scoring) them, so they can easily be torn in half after
Christmas. By including a voucher of some kind you can also ask for contact
information — their name and email address as a minimum — and build a database
of customers for marketing purposes.
If you already have a stock of promotional
literature, perhaps provided by a one of your suppliers, why not include
one with the card? One word of warning: take care that the insert isn't so
'salesy' that it detracts from the message of your Christmas card.
We can produce a series
of twelve business-card-size leaflets, each with a special offer
for a particular month, and collate these into small packets to include with
every Christmas card you send. By monitoring how many vouchers are redeemed
each month, you can tell how successful each promotion was — a very
research exercise as well as increasing sales and customer visits.
Please call our Freephone
Design Advice Line on 0800 077 6467 (or see other
ways of contacting us) for free, no-obligation advice and suggestions.